We eat with our eyes…   

Mmm… I instantly think ‘yum’ with this delicious rich coloured dish of risotto, the pretty addition of nuts, mushrooms and herbs scattered on top is the finishing touch.

We eat with our eyes… That may sound bizarre but it is true! I think most of us recognise that a bland plate of something a bit beige or white isn’t very appetising, so we add a garnish of parsley or lettuce and tomato. Today’s chefs are taking ‘decorating’ to new heights – did you see any of the Great British Menu on TV recently – I mean, wow! Theatre as much as dinner!

Well apparently, there is scientific proof that food that looks good tasted better. Really. There is an emerging new science called ‘gastrophysics’ – sound like an area of science I might actually be interested in LOL – and Oxford University has been looking into how the appearance of food affects how we react to it. Not only does a beautifully arranged plate ‘taste better’, we are also likely to be happy to pay more for a dish laid out artistically than one just plonked on the plate.

Even more strangely, where things are on the plate matters too. While turning the plate around to a different angle can’t possibly affect the flavour, it does influence our appreciation of it.

We also like things prettily laid out on a plate. The current foodie trend to lay out a dish on one side of the plate is, so the researchers have found, not popular with diners!

Left: A fun and interestingly presented portion of fish and chips that you can’t wait to bite into… or (right) a pile of mushy stuff plonked on a plate. Which would you choose?

So, you are thinking, what has all this stuff got to do with me and my day to day cooking? Well, the same principles apply to what you produce at home. So if you’ve gone to a lot of trouble to produce something delicious, ensure maximum appreciation from your friends and family by taking a moment to make it look interesting on the plate. Even if you are producing something ‘bog standard’, like spag bol or a simple salad, pause to pretty it up a bit and it will, apparently, go down better with your diners!

If you are cooking a special meal for family and friends, you might want to think about what you serve your food on and eat it with as this also makes a difference. White plates and bowls seem to make people rate dishes as being ‘more tasty’, and using heavy cutlery as opposed to light, plastic handled designs also makes people enjoy their food more. What a funny lot we humans are!

What can I say? Seven artfully placed dots and a white pud on a black plate… all wrong surely? Well, I’d still like to eat it though, especially given all the strawberries!

And having said all that… here’s one design idea that you DON’T need to worry about. When I am planting in the garden, or arranging flowers etc. I always go for odd numbers of things (I’ve written about this before), so a cluster of three, five or seven, and so on, it looks more natural and attractive. So, you would think that three, five or seven strawberries or potatoes or whatever would be best on a plate… but no! Gluttony will out and research shows people simply opt for the plate with the most on it! That made me smile :o)

 

2 Comments
2 replies
  1. Mandy says:

    I totally agree with you Joanna about eating with your eyes. A colourful plate always tempts me, especially things like paella & ratatouille! I hate a beige plate & often order a side salad to brighten up my plate of good if it’s not colourful enough. I love glass wear (used to sell crystal years ago) & I will happily pay more for a drink in a bar or café that presents my beverage in a beautiful glass as the experience makes it taste better! (not everyone agrees with me but it works for me. By the way it was lovely seeing you on C & C today & you looked absolutely fabulous- well done, your hard work has paid off.

    Reply
    • Joanna Sheen says:

      Thanks for your kind words Mandy. Yes, the presentation does make a real difference, especially when you are being careful what you eat! The more appetising it looks, the better.

      Reply

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